Hello! We're XtraTimeSports

We help elite individuals and organisations to raise their game - by combining sharp messaging with media, mentoring and management support.


Your profile is a crucial element of your long term success.

We use our years of expertise to create the key building blocks that will allow you and your team to define and build your profile - combining engaging images and sharp messaging for social and mainstream media.


You're already good at what you do.

We work with you to mentor wider skills - be it media handling; influencing; decision making; contract negotiations; or skills for a future career.

Management Support.

At elite level, marginal gains are the difference between success and failure.

If you are an organisation or manager, we can work with you to help you identify weaknesses that may be limiting your team's potential - and support you, your staff or your team on your development journey.

Sample Images

We tell stories via images and messaging - for use in mainstream media & publications; publicity campaigns or social media.

  • Conor Washington, Northern Ireland
  • Scotland v Germany
  • France overcome Germany
  • Roles & Responsibilities
  • Jacques Tuyisenge
  • Penalty Congratulations
  • Heavy Legs
  • Rwandan Fans
  • Josh Magennis, Northern Ireland
  • Penalty Call!
  • A moment to ponder...
  • Sugira Surrounded
  • Evans' Elation
  • Germany v France
  • Final words
  • Alfie Wylie
  • G A W A
  • Together as One
  • Migi Strikes!
  • 'Crespo' celebrates
  • Press Call
  • Rwandan Groove
  • Held High
  • To the victors, the spoils
  • Tears

A Little About Us

We combine expertise in messaging, mentoring, negotiation and organisational change - to allow elite individuals and organisations to reach new heights.

A decade of experience working in, and with, the media is combined with over a decade of experience working in complex organisational and political environments - mentoring teams, organisations and individuals.

Using skills developed advising governments, multi-national organisations and international sporting teams - we work with elite players, coaches and sports organisations - shaping key messages, developing portfolios, mentoring key individuals, and helping improve processes and ways of working - seeking out marginal gains to deliver higher sporting and personal success.

Our Skills

Media Development

We use our years of expertise to create the key building blocks that will allow you or your team to develop a strong media profile - using photography, video, social media and website development.

For an example of our work see www.johnnymckinstry.com, or our work with the Rwanda Amavubi


You are already good at what you do. We work closely with you to identify the wider skills that will allow you to maximise your potential now and in the future - be it media handling, influencing skills, decision making, contract negotiations or wider team / organisational development.

Management Support

EFFICIENCY is doing things right, EFFECTIVENESS is doing the right things. Small gaps or mistakes in either of those areas will cost you the marginal gains that will prevent your team from achieving full success.

We support you to further develop your backroom staff and team(s) - to help you identify key areas where small changes could make a huge difference - and then assisting you to develop the key messages and goals that will support and challenge key individuals to develop.


Feel Free to Drop Us a Line

If you want to know more about our work, or discuss how we can help - then feel free to drop us a line... nothing ventured, nothing gained!

  • Northern Ireland v Spain
  • Respect
  • To the Victors, the spoils
  • Ernest Sugira
  • The Taste of Success

© 2016 - XtraTimeSports. All rights reserved.